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27/2/2019
by Tobias Steinemann
Blog
Why is Only 1% Having Fun Creating Things While the Rest are Just Bystanders?
Leave all the fun to others? Here's why I like creating things and don't mind putting myself out there!

I recently read an interesting statistic in a study related to Social Media Networks. It stated that only 1% of the users on these platforms are actually creating content. Then there's a bigger group that engages with contents (i.e. likes, share, comments) but does not create themselves. And then there's a vast majority of around 80% of users that are purely passive without any sort of interaction. They just look at what others are doing.

I find that fascinating. Why? Because, I think these relations probably translate to life in general. Similarly, in many other areas, the number of creators is very small compared to the passive majority. Although, I didn't really know it when I co-founded a company: Being able to create is a major driver for me.

Fortunately, when you start a business, there are many things to create. You start from scratch with nothing more than white paper. 

You have no existing resources that you can rely on. Almost every day, you do something for the first time and have to come up with a way to do it. Naturally, this can be exhausting at times. There are lots of days, where you really want to be able to just open the drawer and pick out a template from a previous project. Well, there is none. In fact: My desk does not even have drawers.

It's very much a rollercoaster. Sometimes you move up super steep with very high excitement and anticipation. You almost feel invincible. And other times, there's lots of frustration, doubt and everything looks kind of impossible. These two states quite often are not too far away from each other as life in such a business moves very quickly. In other words: If it is your own business, successes feel incredible. The downside is that rejections can definitely hurt a lot more compared to you being an employee in someone else's business. As an entrepreneur, there's no buffer between you and what you are doing. You are in many ways what you are doing, which is why the feedback to what you have created gets to you very directly. This means that what I said above is not entirely true: You never start at zero - you always have yourself. The paper is never really white. The fact that you can rely on your skills, your experience and your network generally means that you begin from a pretty good starting point!

Fortunately for us at HeadStarterz, things have been going up a lot more than they have been going downwards. And this is where the similarities end. Unlike in a rollercoaster, as a business owner and creator, you never end up in the same place. All the work you put into your project is an investment. An investment in the project, in your skills, experience and your brand. Even if some of the steps feel small, they are all moving the rock further up the hill. The feeling of achieving something through your own creation is absolutely worth the effort!

When you create, you put yourself on the spot. That's true if you post something on LinkedIn or Facebook. But it is also true for when you start a business. You are exposed. You begin to tell stories and explain why your product or service is what people need. Some believe it and some don't. Some like your website, some don't. Some think you're too expensive and some see the value in what you do. You fail, you learn, you improve, you succeed. But it is you!

Personally, I have never liked rollercoasters very much. If I am on one, I usually wish I was dead. What we are doing at HeadStarterz is the opposite. The nature of our work, the interaction with co-workers, partners and clients, the things we build, the learnings we have every day and even the immediate feedback. It all makes me feel very much alive!

I am very lucky that I am part of a team that shares this passion. We are united in the drive to build, develop and inspire. For us, the thought of looking back at some point in our lives and regret that we have not tried it, is a very sad one. So, we're doing it.

Don't get me wrong: I don't think you need to start a company to be able to create. But if creating things is important to you, entrepreneurship is definitely a path with many opportunities to do so. You will have to build the whole bloody thing.

Let me end with this question: Why leave all the floor and all the fun to the 1%? I am sure that there are many more in the passive majority that have interesting things to contribute!

Voilà. Enough of the romantic chit-chatting. There's work to be done!

Finding the perfect name for a new business isn't an easy task. At the beginning of the brainstorming process, you usually produce quite a remarkable output. Within this pool of ideas, most of our proposals were... let's be honest: Not great. But a few good ideas stood out from the rest. Even within a functioning team, personal taste matters and - after a number of vetoes - the once remarkable amount of names shrunk to a handful of proposals that resonated with all of our team members. Unfortunately, after checking existing entries in the commercial registry, the trademark register and available domains, our options vanished into thin air.

Back to square one. But we soon realized that this might not be a bad thing. Our first idea turned out to be the best one: Head Start. We all agreed that it sounded great and - more importantly - that its meaning was in line with our business.

After all, our services are built and combined in a way that gives our customers a head start over their competitors. Tomorrow's success of professional service providers is determined by the way they organize their processes;

> manage their most valuable assets: their knowledge and experience; and

> communicate internally but also with the market and their target audience in particular.

> In addition to the meaning of Head Start, the two individual words are important to us.

The head is the center of intelligence and human data base for all knowledge and experience, i.e. exactly the elements we help our customers to manage. Furthermore, the head is the center of creativity, of which we as problem solvers need quite a bit.

The start is a dynamic action and therefore fits perfectly to the way we work. We don't do long reports that no one ever reads or bore people with hours of power point presentations. We prefer to roll up our sleeves and get started on developing those solutions right away. We don't waste time. Not our own and certainly not our customers'.

So, we liked the Head Start but still had to turn it into a company name. We decided to give it a modern twist and add a "z" to it. It's something not everyone has or does, which suits our style. It also shows that we are willing to take a more unusual path if it leads us to the solution. In addition, we are pragmatic: this name is unique and Google likes that!

We're very happy with our new name and think it definitely represents us correctly. Finding it was a challenge - but now we're here. We are HeadStarterz!